Daily Memo: Will Airlines Adapt To Summer Vacation Shade Seekers?

Alesund, Norway

Norwegian Sea near Alesund, Norway

Credit: Getty Images
Move over “staycation,” the new travel industry buzzword is “coolcation.” Sun, sea and sand may no longer be the European summer vacation dream. With heatwaves across much of southern Europe, leisure travelers may increasingly be looking for a cooler destination—a “coolcation”—and some airlines are...
Helen Massy-Beresford

Based in Paris, Helen Massy-Beresford covers European and Middle Eastern airlines, the European Commission’s air transport policy and the air cargo industry for Aviation Week & Space Technology and Aviation Daily.

Kurt Hofmann

Kurt Hofmann has been writing on the airline industry for 25 years. He appears frequently on Austrian, Swiss and German television and broadcasting…

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Daily Memo: Will Airlines Adapt To Summer Vacation Shade Seekers? is published in Aviation Daily, an Aviation Week Intelligence Network (AWIN) Market Briefing and is included with your AWIN membership.

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